Publications

As the official publication of MIRA “The Voice of Independent Retailers”, members look to the MIRA Bottom Line to help them get ahead of the curve.

Monthly issues of the MIRA Bottom Line feature the latest business and marketing trends, legislative issues impacting your industry, plus updates on MIRA business, activities and member benefits.

In Short, the MIRA Bottom Line is the voice of the food, beverage and fuel industries in Michigan, Ohio and surrounding states.

For a hard copy of the magazine or calendar of events, please contact us.

The MIRA Bottom Line:
Advantages of advertising in our magazine…

AWARD WINNING MAGAZINE.  MIRA was awarded the Silver Diamond Award in the category of Best Magazine from the Michigan Society of Association Executives’ 2011 Diamond Awards Celebration.

MAXIMUM EXPOSURE through the only publication to reach all categories of retail establishments in Michigan, Ohio and surrounding states.

TARGET AUDIENCE’s in our industry. The advertisement reaches decision makers across Michigan, Ohio and surrounding states who are ready, willing and able to purchase your products and services. These members include owners and managers of supermarkets, drug stores, convenience stores, petroleum dealers, service stations and specialty food markets. Bonus distribution to wholesalers, brokers, manufacturers, distributors and food processors.

BRANDING your product and services can gain greater prestige when our members view it advertised in THEIR association’s magazine. The MIRA Bottom Line is the member’s magazine, so it gives advertisers a chance to identify with our members on a personal basis.

READERSHIP & PASS-ALONG rate of 2.5 additional readers per subscription (according to a recent Michigan State University Food & Petroleum REPORT readership survey).

For advertising information, CLICK HERE.