MIRA Bottom Line

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MIRA Bottom Line

MIRA Bottom Line

As the official publication of MIRA “The Voice of Independent Retailers”, members look to the MIRA Bottom Line to help them get ahead of the curve.

Issues of the MIRA Bottom Line feature the latest business and marketing trends, legislative issues impacting your industry, plus updates on MIRA business, activities and member benefits.

In Short, the MIRA Bottom Line is the voice of the food, beverage and fuel industries in Michigan, Ohio, Illinois and surrounding states.

For a hard copy of the magazine or calendar of events, please contact us.

Advantages of advertising in our magazine…

AWARD WINNING MAGAZINE. MIRA was awarded the Silver Diamond Award in the category of Best Magazine from the Michigan Society of Association Executives’ 2011 Diamond Awards Celebration.
MAXIMUM EXPOSURE through the only publication to reach all categories of retail establishments in Michigan, Ohio and surrounding states.
TARGET AUDIENCE’s in our industry. The advertisement reaches decision makers across Michigan, Ohio and surrounding states who are ready, willing and able to purchase your products and services. These members include owners and managers of supermarkets, drug stores, convenience stores, petroleum dealers, service stations and specialty food markets. Bonus distribution to wholesalers, brokers, manufacturers, distributors and food processors.
BRANDING your product and services can gain greater prestige when our members view it advertised in THEIR association’s magazine. The MIRA Bottom Line is the member’s magazine, so it gives advertisers a chance to identify with our members on a personal basis.
READERSHIP & PASS-ALONG rate of 2.5 additional readers per subscription (according to a recent Michigan State University Food & Petroleum REPORT readership survey).

For advertising information, CLICK HERE.

Art Work Submissions

Please submit all advertising creative materials (with hard copy) to:
ATTN: MIRA Bottom Line
5779 West Maple Road
West Bloomfield, MI 48334
Email: info@MIRAmw.org

Advertising Insertion Order Submissions

MIRA Bottom Line
5779 West Maple Road
West Bloomfield Hills, MI 48322
Tel: (800) 666-6233
Fax: (866) 601-9610
www.MIRAmw.org
Email: info@MIRAmw.org

This industry is in my blood, and I want to serve it to give back what it has brought me.”

“I learned the business from others who were successful and being on the board gives me a chance to communicate how to better serve the industry—as well as make more money—to those who don’t yet know how. It’s important to hand our knowledge over to those who are new or are taking over a family business. We need to ask them what their most important issues are and help them understand the return on investment they can realize through MIRA’s programs, which save them money through better group pricing on everything they buy and all of their business expenses.” “If people know what MIRA is fighting for, they will want to be part of it. And if we work together, we can raise our industry to the next level.

Jim GarmoShoppers Valley Market

MIRA does a really good job at keeping us abreast of big issues for retailers. Item pricing, for example, saved us a ton of money, and MIRA also helped get rid of Michigan’s MBT tax,” “MIRA is truly the voice of our industry!

Ed BahouraSave-A-Lot

It is important to be involved in what is happening in the gasoline and convenience store industry. MIRA is always on the cutting edge of what is going on, as well as the issues that arrive daily.”

“It’s important to promote MIRA because it is such a wonderful organization for people in our industry to become a part of so they can receive all the benefits that are available to them.”

Vickie HobbsWhitehall Shell, Columbbus OH

It’s important, especially for new people, to become members even though it may initially be hard for them to see that the advantages outweigh the fee. I’m very glad I joined because I’m saving money and getting good ideas for my business.

Jim MandasBroadway Markey & Cafe, Columbus OH

I had heard a lot of great things about them and decided to get involved. I am glad I did, and I plan to continue supporting them. I think MIRA is an excellent organization. They’ve not only helped me through their programs, but they’ve also helped me with some legal issues. These are just some of the reasons why i’ll continue supporting them.

Basil KonjaEasy Pick Market

Quite honestly, MIRA does such a fine job meeting our needs. What I love the most is that when we have a question, they are always ready to answer it or get back to us very quickly.

Jeff AnusbigianWestborn Market

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