MIRA Bottom Line

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MIRA Bottom Line

MIRA Bottom Line

As the official publication of MIRA “The Voice of Independent Retailers”, members look to the MIRA Bottom Line to help them get ahead of the curve.

Issues of the MIRA Bottom Line feature the latest business and marketing trends, legislative issues impacting your industry, plus updates on MIRA business, activities and member benefits.

In Short, the MIRA Bottom Line is the voice of the food, beverage and fuel industries in Michigan, Ohio, Illinois and surrounding states.

For a hard copy of the magazine or calendar of events, please contact us.

Advantages of advertising in our magazine…

AWARD WINNING MAGAZINE. MIRA was awarded the Silver Diamond Award in the category of Best Magazine from the Michigan Society of Association Executives’ 2011 Diamond Awards Celebration.
MAXIMUM EXPOSURE through the only publication to reach all categories of retail establishments in Michigan, Ohio and surrounding states.
TARGET AUDIENCE’s in our industry. The advertisement reaches decision makers across Michigan, Ohio and surrounding states who are ready, willing and able to purchase your products and services. These members include owners and managers of supermarkets, drug stores, convenience stores, petroleum dealers, service stations and specialty food markets. Bonus distribution to wholesalers, brokers, manufacturers, distributors and food processors.
BRANDING your product and services can gain greater prestige when our members view it advertised in THEIR association’s magazine. The MIRA Bottom Line is the member’s magazine, so it gives advertisers a chance to identify with our members on a personal basis.
READERSHIP & PASS-ALONG rate of 2.5 additional readers per subscription (according to a recent Michigan State University Food & Petroleum REPORT readership survey).

For advertising information, CLICK HERE.

Art Work Submissions

Please submit all advertising creative materials (with hard copy) to:
ATTN: MIRA Bottom Line
5779 West Maple Road
West Bloomfield, MI 48334
Email: info@MIRAmw.org

Advertising Insertion Order Submissions

MIRA Bottom Line
5779 West Maple Road
West Bloomfield Hills, MI 48322
Tel: (800) 666-6233
Fax: (866) 601-9610
www.MIRAmw.org
Email: info@MIRAmw.org

My father said, ‘You have no right to complain unless you are involved in making it better.’ It’s been important to me to continue to make things better for people coming behind us.”

“Continued growth will make our membership programs stronger. Without membership in organizations like MIRA, small business does not have a voice. There is strength in numbers, and when we are strong we can successfully work for the common good.

Chris ZebariLipari Foods, Warren MI

It’s unbelievable what MIRA has been able to do. They’ve done a lot for us but just the CATax alone is the difference between making money and losing money. And now, with what they’re trying to do for us with the cigarette and tobacco tax is another battle we’re fighting to try to keep it down where things are semi-affordable for the normal wiring Joe!

Dave HilderbrandSterling One Stop & Sterling Crossing

The MIRA Bottom Line magazine is a great publication to see whats going on in the industry. We try to keep up with all the trends.

Dennis PohlPohl's MArket, Farwell MI

It’s rewarding to be part of an organization that is trying to pool resources to compete with the chain stores, such as the programs that have been endorsed by our committees. They help bring in savings with companies that otherwise would never have been presented.” “With more voices comes more success, because the stronger in numbers and participation in our organization, the more viable we become with politicians in our states to bring about positive legislation for our industry, as well as having more leverage in the vendor community to help make us more competitive and profitable.

Phil KassaHearland Marketplace, Farmington Hills MI

MIRA is a great organization – no doubt about it. It’s worth every penny. Even if you don’t participate in every program that they have – and they have a ton of them – you’re going to get your money’s worth. It’s a great value.

Steve AliXtreme Proformance, Cleveland OH

It’s very important to be part of the industry you serve. MIRA is an important organization and being part of a great team gives us the voice to fight for what we believe in and the power to know we are being treated fairly.”

“Unity is our strength, and the more members we have, the stronger we become.

Frank AyarWalter's Shopping Place, Hamtramck MI

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