Bottom Line // November-December 2023
By Epiphany Communications: Coaching & Consulting*
MIKE CAVIN
In his free time, Mike Cavin is often seen, or most notably heard, singing the National Anthem. In fact, many MIRA members know his robust voice belting out the country’s notable song at many MIRA events, including recently at the Annual Scholarship Luncheon benefiting Midwest Independent Retailers Foundation (MIRF).
“I have sung the anthem at numerous local sporting events and of course for any MIRA events that they ask me to,” said Cavin. “I’m extremely patriotic and enjoy singing the anthem with pride!”
Professionally, several MIRA members have built a relationship with Cavin over the last 30 years as Cavin has worked in the beer and spirits wholesale industry. He is also an active member of the association, supporting several events as the Retail Sales Director with Republic National Distributing Company (RNDC) where he manages three Metro Detroit area teams.
“I enjoy participating in activities like the Holiday Trade Show, Gala, and of course, my favorite event is the Scholarship Luncheon,” said Cavin.
Cavin and his RNDC team were at this year’s Holiday Food & Beverage Buying Show. “This year’s show had more people attending and we generated more orders than the year before,” said Cavin. “I thought the booth layout was also better than last year.”
As their website explains, RNDC has roots extending before Prohibition and is one of the nation’s leading wholesale beverage alcohol distributors, specializing in wine and spirits.
The company prides itself on being a preferred partner for alcohol producers who value the three-tier system, serving as a brand-building and product expert liaison between suppliers and those who sell or serve alcoholic beverages.
“Customer service, product expertise, and execution excellence are the hallmarks of our enduring success,” as noted on the website.
By closely monitoring evolving market trends, RNDC understands the unique needs of our customers and consumers. Their knowledge of the process and craft of alcoholic beverage production fuels their passion for the art of selling lifestyle products.
Early on, Cavin spent three years in retail Management for Dayton Hudson, now owned by Macy’s, and two years in Beer distribution management at Atlas Sales-Budweiser Beer Distributor-Battle Creek. For the first 13 years of his career, Cavin worked at Hubert Distributing (Budweiser distributor) and the last 23 years at RNDC.
Cavin was born in Pontiac, Michigan in 1960. His father was a high school administrator and his mom cared for the family as what Cavin refers to as a home engineer. He graduated from Waterford Kettering High in 1978 and then from Oakland Community College with an associate degree in business administration in 1982. That same year, he married Patricia Bond.
Cavin just doesn’t sing the one song. “I’m a lead vocalist for my local church’s contemporary worship group,” said Cavin. “I’m also a member of the Clarkston Village Players Community Theatre group.”
He is also a proud blood donor and participates in volunteer mission work for the church and is the proud father of one son and has been married for 41 years!
“I also love all Detroit sports teams and enjoy spending time with all different types of people,”
he said.
*Writers with Epiphany Communications: Coaching & Consulting are content creators for Bottom Line.
