From Memorial Day to Labor Day, summer is America’s busiest snacking season
By NACS Online // May 24, 2019
The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay has unveiled the next installment of its U.S. Snack Index.
Snacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike, then snacking hits its highest point during the week of July 4th. In fact, according to retail sales data, the week of July 4th represents the biggest snacking week of the entire year for Frito-Lay.
“Delighting consumers with a wide variety of snack options has always been our first priority,” said Mike Del Pozzo, senior vice president of sales and chief customer officer for Frito-Lay North America, in a press release. “As snacking heats up in the summer months, so do our efforts to make sure that we are delivering the perfect side to any summer occasion.”
The broad majority of Americans—nearly nine out of 10—see snacking as important to summer occasions or can’t imagine summer without their favorite snacks. For example, Snacking and summer travel go hand in hand. In a recent survey from AAA Travel, nearly 100 million Americans will take a family vacation in 2019—including summer getaways or packing up the car for a road trip this year. And from camping to reunions, families report they are planning to pack their favorite snacks.