Bobby Hesano, MIRA Chairman
It’s been a year of transition for MIRA, and I am honored to work closely with our President Bill Wild, in my role as the Chairman of the Board of Governors, as the association makes necessary changes for the benefit of the members to ensure future success and stability.
We drafted a strategic plan last year and successfully executed it. Our new plan will be heavily focused on attracting new members while maintaining our existing membership base through continued engagement.
As Bill made some important additions and changes in 2023, 2024 is a year to focus on growth. We will expand our footprint in the independent retailer industry, showing our value to retailers outside the food and beverage industry. There are independent retailers in different product spaces that could greatly benefit from what MIRA has to offer.
Bill has put a strong team in place and has reorganized the organization which has positioned MIRA well for growth. We are kicking off 2024 with a new look for our popular magazine, Bottom Line. Part of our 2023 strategy was to polish up the MIRA brand and improve our publications and marketing. Members should be on the lookout for a new MIRA website in the new year and a refreshed logo as well.
This New Year is very much about branding our association and targeting potential members through our communication platforms and marketing efforts. It will also take a grassroots effort to grow the association and that is where our existing members come into play. They are instrumental as ambassadors of MIRA. Our members know best the value of the association and can give many examples of how MIRA has helped their business succeed and positively impacted their bottom line.
Just as important as it is for you to know your value and the value of your business to your customer, knowing the value of MIRA is also important, and sharing that with other independent retailers will go a long way in growing our association. Remember, there is strength in numbers!
If you don’t know everything MIRA has to offer, I suggest you contact Bill or any of the MIRA staff to learn how to maximize the value of your membership and how it can help your business grow.