By Vanessa Denha-Garmo // Founder, Epiphany Communications & Coaching
Since the inception of social media, the way the world communicates has changed drastically. I have spent years sharing with clients the value of creating their own news outlets by using various platforms that enable them to tell their stories.
Everyone has a story to tell but you must know how to tell your story if you want people to care about your story.
As we encourage members to brand their businesses, we continue to brand the association. We are making communication changes at MIRA to better market the work we do daily for our members.
Moving forward, MIRA will be publishing our industry leading publication, Bottom Line, bi-monthly, which is why this issue is the May/June issue. This year, MIRA will also be revamping the website, making it more user friendly with regularly updated content and allowing you to do business with MIRA 24 hours a day.
In addition, MIRA is becoming more active on social media. If you don’t already like or follow MIRA pages, check out the association on Twitter, Facebook, Instagram, and LinkedIn. The goal is to inform and engage members as well as industry influencers and leaders. Please share your stories and tag MIRA. The intent is to keep members abreast of industry news on a regular basis through our social media platforms.
MIRA is also going to share news monthly using another platform – the Bottom Line Brief. We know that many people are bombarded with daily emails and so we are creating a strategic communications plan that shares information with our members in a more efficient way.
MIRA has its pulse on government relations and legislative issues and remains tuned. We are tuned into compliance concerns and member relations. MIRA events are designed to entertain and to connect industry leaders that encourage collaboration. Look out for pictures from MIRA golf outings, gala, trade shows and turkey drive, among other occasions.
If you have not already registered to receive the
Bottom Line magazine or the exclusive Bottom Line Brief, reach out to us and we will add your information to our list.
We all have stories to share, and MIRA wants to hear about members’ stories. We encourage you to reach out to MIRA by tagging us, emailing us or by calling the office.