Holiday Food & Beverage Show

As Michigan’s premiere holiday show, retailers and on- and off-premise licensees come from miles away to see, sample and buy!  You must be a member to exhibit in this show.

SEPTEMBER 21, 2021
SUBURBAN COLLECTION SHOWPLACE, NOVI MICHIGAN

Must be 21 years old to attend this show.

Why should you exhibit?

The buying shows offer your company the opportunity to meet and sell to thousands of buyers in 7 hours. We attract more retailers than any other holiday show in the State of Michigan, and they will be coming to YOUR booth!

Who attends our Buying Shows?

The buying shows are attended by industry leaders, buyers and retailers from: Convenience Stores, Grocery Stores, Liquor Stores, Drug Stores, Gas/Service Stations and Bars/Restaurants.

To see and hear first hand from past exhibitors and retailers attending our show, visit our YouTube channel at www. youtube.com/MIRAtube.

If you are interested in the 2021 event, please call 1-800-666-6233.
Event coordinators: Clay Jankowski, cjankowski@miramw.org and Andrea Hesano, ahesano@miramw.org.

The 21st Annual Holiday Food & Beverage show attracted nearly 1,000 attendees who came out to sample, see and purchase products for the Holiday season. There were 113 booths however, Republic National Distribution Company (RNDC) and MIRA’s own Benchmark each had well more than 50 vendors participate.

In addition to 18 new vendors, the event had several celebrity sightings including NBA Champions and Detroit Bad Boys Isiah “Zeke” Thomas, James “Buddha” Edwards and Mark “Silk” Aguirre representing their own Cheurlin Champagne. Tommy “The Hitman” Hearns made a knock out appearance stopping by several booths.

You can watch videos and see photos from the event on the MIRA Facebook page.

The show featured more of an open floor plan from previous years, with wider aisle. Attendees also munched on Coney dogs from the National Coney Island cart set up the back of the showroom at the Suburban Collection Showplace in Novi.

“The feedback was quite positive,” said Kristine Zrinyi Event Coordinator, “but we will not have the show on a Monday again. That is a day of the week that doesn’t work for attendees and vendors. There are too many conflicts. We are looking into another day of the week.”

MIRA hosts the largest liquor show in the state. “We were excited to have celebrities make an appearance,” said Zrinyi “We are talking about bringing them back for the April Show.”

Although all vendors had current and potential customers inquiring about products, the Cheurlin champs definitely attracted a crowd.  “Isiah and his team were so engaged and had an active presence at the show,” said Auday Arabo, president and CEO. “They are also selling a great tasting champagne.