Putting a Turkey on the Thanksgiving Dinner Tables of 3,500 Michigan and Ohio Families in Need
It was a month of charitable giving and gratitude in November leading up to Thanksgiving Day. The collaborative effort between Midwest Independent Retailers Association (MIRA) and Midwest Independent Retailers Foundation (MIRF) resulted in another successful turkey drive.
The 43rd Annual Turkey Drive was in full swing this past November as MIRA/MIRF President & CEO, Bill Wild, who oversaw the MIRA office distribution center and went on the road to pitch in with MIRF’s turkey distributions in Detroit and Ohio.
The 2023 turkey drive was revamped a bit and executed differently this past year. However, the MIRF “High Five Turkey Drive” retail and community outreach “Paper Hands” promotion was the same.
“Like in previous years, MIRA members were asked to help raise money at the register to generate a significant donation for MIRF’s Annual “High Five Turkey Drive” by participating in the paper turkey program,” said Wild. “Our members know that the paper turkeys are a fun, simple way to raise funds while sending a message to their customers and the community that they care about feeding the hungry.
MIRF members were given a starter package that included a poster to place in the store to raise awareness as well as turkey hand cut-outs for customers to purchase and write their names on.
Member retailers placed the paper turkeys at the register and instructed cashiers to encourage customers to buy a paper turkey for a suggested donation of $1, $5, or even $10.
The purchaser signed the “High Five” paper turkey, and MIRA encouraged members to display it prominently in the store. Paper turkeys were displayed on walls, and windows, or hung from the ceiling to generate maximum awareness.
AT A MIRA MEMBER STORE
MIRA President & CEO, Bill Wild, stopped by member store Heartland Marketplace, located in Farmington Hills Michigan to share with shoppers information about the annual drive, which this MIRA member has participated in for several years. Wild recorded a video from the store for MIRA’s social media platforms and he caught up with co-owner and Board of Governors member Phil Kassa, who has been participating in the Turkey Drive since its inception.
IN DETROIT
MIRF was proud to join efforts with the Capuchin Soup Kitchen (CSK), located in Detroit, to help supply families that “could use a little help” with everything they need for a nutritious Thanksgiving meal. CSK distributed 100 turkeys provided by MIRF.
“It was a pleasure to work with Brother Gary Wagner and Brother Rob Romer,” said Wild. “We are truly grateful to MIRA member Harvest Sherwood, the official supplier of turkeys for the MIRF turkey drive, for their help with the supply and logistics.”
The Capuchin Soup Kitchen is one of Detroit’s primary community support and outreach programs. The organization is run by Capuchin Franciscan Friars, a male order of the Roman Catholic Church dedicated to addressing the needs of poor and disenfranchised people in cities around the world.
The Capuchins run two soup kitchens and a drive-through service center in Detroit. The turkeys were part of a distribution at the service center, and it was very efficient and well-run. “This is an impressive organization that I think will make a great partner moving forward with our continued charitable work,” said Wild.
IN OHIO
On the road in Ohio, Wild joined MIRA Board of Governors members Jim Evans (Borden Dairy) and Paul Elhindi at Elhindi’s Corner Market BP, located in Lyndhurst Ohio. “Paul’s team was well prepared and executed a very successful distribution of 400 turkeys to individuals and families from throughout the state that needed a little help this year,” said Wild. The Mayor of Lyndhurst, Patrick Ward was on site the entire time pitching in.
Cleveland’s FOX8 and popular anchorman Wayne Dawson were on site and MIRA received much-deserved publicity. Pepsi and Team Sledd also pitched in with products and hands to help. Harvest Sherwood General Manager Bill Kimura and the Sherwood Cleveland team were instrumental in helping MIRA execute this year’s turkey drive in Ohio, by handling the product delivery. This was the 13th year MIRA distributed turkeys at Corner Market BP in Lyndhurst Ohio.
AT MIRA HEADQUARTERS
The final stop of the turkey drive was at MIRA’s own headquarters. Just before Thanksgiving, charitable organizations from across Michigan came out to MIRA’s offices in West Bloomfield, Michigan to pick up their donated turkeys.
Each year MIRF partners with other charitable organizations to help individuals or families that need a little help at Thanksgiving, which in turn, allows MIRF to expand its charitable reach into more communities.
MIRA staff was joined by volunteers from Blue Cross Blue Shield of Michigan and DTE Energy to help with the logistics. While Mother Nature didn’t necessarily help as the rain came down that day, Team MIRA refused to let the drizzle dampen their charitable spirit.
“A big thank you to all MIRA members who contributed to the efforts this year with donations and to the many who sold “High Five Turkey Hands” to raise funds for the annual event. A big shout out also goes to MIRA member, Detroit-based Harvest Sherwood Food Distributers who was the official supplier of turkeys for the 2023 Michigan and Ohio drives,” added MIRA Director of Events and Member engagement, Kelli Petty.