MIRA Bottom Line

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MIRA Bottom Line

MIRA Bottom Line

As the official publication of the MIRA, members look to Bottom Line to gain a competitive edge on the competition.

Issues of the bi-monthly Bottom Line feature the latest business and marketing trends, legislative issues and updates on MIRA business, activities, and member benefits. The BottomLine showcases member businesses and introduces new product lines and services.

For more information and pricing, please contact MIRA President & CEO, Bill Wild, at (248) 671-9600 or bwild@miramw.org.

Advantages of advertising in our magazine…

AWARD WINNING MAGAZINE. MIRA was awarded the Silver Diamond Award in the category of Best Magazine from the Michigan Society of Association Executives’ 2011 Diamond Awards Celebration.
MAXIMUM EXPOSURE through the only publication that reaches all categories of retail establishments in the food, beverage and petroleum industries throughout the midwest.
TARGET AUDIENCE: Bottom Line is read by owners and decision makers in the food beverage and petroleum industries. Bonus distribution to wholesalers, brokers, manufacturers, distributers, and food processors.
BRANDING your product alongside MIRA, the premier trade association representing the food, beverage, and petroleum industries for over 110 years, offers greater prestige and identity to MIRA membership.
READERSHIP & PASS-ALONG rate of 2.5 additional readers per subscription (according to a recent Michigan State University Food & Petroleum REPORT readership survey).

Art Work Submissions

Please submit all advertising creative materials (with hard copy) to:
ATTN: MIRA Bottom Line
5779 West Maple Road
West Bloomfield, MI 48334
Email: cdenha@MIRAmw.org

Advertising Insertion Order Submissions

MIRA Bottom Line
5779 West Maple Road
West Bloomfield Hills, MI 48322
Tel: (800) 666-6233
Fax: (866) 601-9610
www.MIRAmw.org
Email: cdenha@MIRAmw.org

The scholarship very definitely was welcome. It was of great assistance for geting me through my undergraduate years. It helped me get off to a good start!

Scott TrudeauMIRA Foundation scholarship winner

MIRA helps us have a larger voice in the government as it relates to the food industry. We have connections with many city leaders and hopefully that helps us compete with the big businesses that are moving into Detroit because of tax incentives.

Calvin PattahFood Pride, Detroit MI

MIRA is a good organization, very community focused,” “The biggest benefit is the government relations interface. They lobby for all of us and work for our rights on issues like federal and state taxes,” “MIRA was behind the initiative to spread food stamps out across the month, which has been very helpful, and they are working hard on the bottle recycling issue, which is painful and expensive for retailers to maintain. We couldn’t do it alone.

Gary GerlachOrchard Markets

The programs they have right now with the rebates and the different things you can get from many vendors help us out a lot. We’re getting rebates from Sherwood, D&B Grocers, and others; there’s quite a few companies we are getting rebates from that we never did before, and we’re dealing with them now because of the rebates.

Nick KiziFamily Fair Supermarket

My father said, ‘You have no right to complain unless you are involved in making it better.’ It’s been important to me to continue to make things better for people coming behind us.”

“Continued growth will make our membership programs stronger. Without membership in organizations like MIRA, small business does not have a voice. There is strength in numbers, and when we are strong we can successfully work for the common good.

Chris ZebariLipari Foods, Warren MI

I don’t think people take enough advantage of the new programs MIRA offers. The organization is all about the people now, which is different than it was many years ago.

Mark GarmoVillage Food Market

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