MIRA Bottom Line

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MIRA Bottom Line

MIRA Bottom Line

As the official publication of the MIRA, members look to Bottom Line to gain a competitive edge on the competition.

Issues of the bi-monthly Bottom Line feature the latest business and marketing trends, legislative issues and updates on MIRA business, activities, and member benefits. The BottomLine showcases member businesses and introduces new product lines and services.

For more information and pricing, please contact MIRA President & CEO, Bill Wild, at (248) 671-9600 or bwild@miramw.org.

Advantages of advertising in our magazine…

AWARD WINNING MAGAZINE. MIRA was awarded the Silver Diamond Award in the category of Best Magazine from the Michigan Society of Association Executives’ 2011 Diamond Awards Celebration.
MAXIMUM EXPOSURE through the only publication that reaches all categories of retail establishments in the food, beverage and petroleum industries throughout the midwest.
TARGET AUDIENCE: Bottom Line is read by owners and decision makers in the food beverage and petroleum industries. Bonus distribution to wholesalers, brokers, manufacturers, distributers, and food processors.
BRANDING your product alongside MIRA, the premier trade association representing the food, beverage, and petroleum industries for over 110 years, offers greater prestige and identity to MIRA membership.
READERSHIP & PASS-ALONG rate of 2.5 additional readers per subscription (according to a recent Michigan State University Food & Petroleum REPORT readership survey).

Art Work Submissions

Please submit all advertising creative materials (with hard copy) to:
ATTN: MIRA Bottom Line
5779 West Maple Road
West Bloomfield, MI 48334
Email: cdenha@MIRAmw.org

Advertising Insertion Order Submissions

MIRA Bottom Line
5779 West Maple Road
West Bloomfield Hills, MI 48322
Tel: (800) 666-6233
Fax: (866) 601-9610
www.MIRAmw.org
Email: cdenha@MIRAmw.org

As MIRA gains more members, we become stronger, and this results in more legislators listening to our voice regarding issues that affect our businesses.

Mike KozaHigh Pointe Oil, Novi M

It is important to give back to our great industry by doing everything possible to improve the overall well-being of MIRA members.”

“There is strength in numbers. In 2011, the retail environment will change very quickly, and it is critical that MIRA grows stronger in every aspect of our businesses.

Gary DavisPrairie Farms Dairy, Oak Park MI

It’s very important to be part of the industry you serve. MIRA is an important organization and being part of a great team gives us the voice to fight for what we believe in and the power to know we are being treated fairly.”

“Unity is our strength, and the more members we have, the stronger we become.

Frank AyarWalter's Shopping Place, Hamtramck MI

If we work together as one voice, we are a lot louder than we are alone.

Joe Bellino, Jr.Broadway Market, Monroe MI

There is a need for everyone in a specific industry to work together for a common goal to implement change in the common scheme. It’s much easier to do this in a group, as opposed to sitting on the sidelines and allowing one peorson to take the lead while you reap the benefits. It’s very important for you to be a part of the group, be a team player, and be a member of that organization – especially in this industry. Membership in the association provides networking opportunities.

Terry BurnsMichigan Auto Dealers Association, Executive Director

We have benefited a lot from MIRA, they have helped us out in many ways. We use the coupon program a lot, and we use the insurance program

Eirmyas TesfamariamBlue Whale (Formerly Morse and Cleveland Shell)