By Epiphany Communications: Coaching & Consulting*
In 1997, husband and wife Randy and Hind Oram founded International Outdoor Inc. headquartered in West Bloomfield, Michigan. It is a family owned and operated business. Hind is the primary owner and the CFO. Randy is the President and CEO; their oldest son Mansour Oram is the COO.
International Outdoors’ sole activity is as an out-of-home media advertising company. Specifically, International Outdoor designs advertisements, prepares advertising campaigns, and presents marketing campaigns to advertising agencies, business owners, non-profits and others who want to get their message on billboards primarily located in the tri-county region.
“We have a full-time sales team and an awesome in-house creative department that focuses on customer service and making the buying and advertising experience as pleasant and professional as possible. We must make sure the clients are utilizing the right location and creative that will bring value to their advertising and marketing campaign or a return on investment,” said Randy Oram.
“We also administer the resulting contracts, while maintaining billing and collections functions for those contracts,” said Oram. “Our company provides a complete ‘turn-key’ package of outdoor media advertising to both local businesses and national franchises in the area.”
Since its inception, International Outdoor has grown from a few static billboards located throughout Metropolitan Detroit to a full-service outdoor advertising company operating 39 digital and 95 static billboard faces throughout Wayne, Oakland, Macomb, Livingston, and Jackson counties.
So far, 2023 been a tremendous growth year for the company. “In January, we took over 19 new digital billboards and built another 4,” said Oram. “With our son Mansour as our COO, we are in a growth mindset, and he has positioned us for continued success,” said Oram.
The Oram’s have a strong belief in giving back. “International Outdoor has a history of giving back to local communities where we live, work, and play,” said Oram. “Our values, which remain unchanged since 1997, has been to support Michigan based businesses and organizations. International Outdoor is dedicated to helping cultivate our economy and support our community.” Having digital billboards allows the ability to instantly place a message. “When they aren’t showing ads, we like to use them to support local causes,” he said.
Randy and Hind have four adult children. “For years our focus was raising our children,” said Oram. “They are all grown up now and we are just now adjusting to a new lifestyle.”
Being a MIRA member helps the Orams overcome some challenges. “Some of the challenges we face is getting our company name out there and customers relating it to the great locations and offerings that we present,” said Oram.
There is value for their company to be a MIRA member. “It enables us to work directly with MIRA’s broad membership and help them market and grow their businesses. As a small business ourselves, we know and understand the challenges they face getting their message out in a crowded market” remarked Oram.
International Outdoors’ philosophy is “In Michigan, For Michigan, Buy Michigan.” “Our company encourages contractors and suppliers to do the same, to help grow Michigan’s economy,” added Oram.
*Writers with Epiphany Communications: Coaching & Consulting are content creators for Bottom Line.
