Sunrise Basic Training

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Sunrise Basic Training

Sunrise Basic Training

Specialized Training for Service Stations and C-Store Employees

They say you never get a second chance to make a good first impression. While most business owners embrace this concept with customers, many overlook the importance of this notion with new employees who are often placed in front-line positions with little or no training. The result: poor service, dissatisfied customers and costly employee turnover.

MIRA “The Voice of Independent Retailers”, in alliance with Sunrise Basic Training LLC, has developed a new employee orientation program designed specifically for front-line staff at service stations, convenience stores, car washes, oil change operations and other auto trade businesses. This innovative program provides a positive introduction to the industry and establishes ten essential work habits and job skills that each new employee needs to be successful in the industry and in life.

The 16-minute DVD program, titled “Welcome to the Retail Petroleum, Convenience and Auto Trades Industry,” begins with an overview of the operations and opportunities within these unique small businesses, stressing the important role each employee plays in customer satisfaction and business success. The second part of the program delivers ten “Winning Work Habits” that will help make each employee and the business more successful.

The enhanced DVD includes a “Quick Quiz” to assess employees’ understanding of the concepts presented in the program, and a customizable “Certificate of Completion” that can be personalized, printed and awarded to successful trainees. In addition, the DVD includes a full-color 8″x10″ mini-poster featuring the ten “Winning Work Habits” that can be printed and posted for ongoing reinforcement.

High turnover and competition for qualified applicants often means that untrained employees are thrust onto the front lines to represent (or misrepresent) our businesses to the customer. This new program will establish positive attitudes and realistic job expectations on day one that will generate long-term customers and loyal employees. The new training program is affordably priced at $99 and can be purchased online or by calling toll-free at (866) 309-1069.

MIRA is really good about mailing us promotional posters and other helpful information. The coupon redemption program has been especially good for our stores.

Jim WallJohnson Oil, Gaylord MI

It is vitally important for everyone to promote membership to MIRA so that the association can continue to provide great services to its members. This will enable them to serve as a cornerstone within their communities.

Percy Wells, IICoca-Cola Refreshments, Belleville MI

There are a lot of cynics out there that say MIRA doesn’t do much for the average member, and I’m here to tell them that they do. I am on the inside, I know what they do. People don’t realize what goes on behind the scenes, so I tell a lot of people about the work MIRA is doing and what a fantastic job Auday Arabo is doing as President & CEO.

Clifton DenhaWine Palace, Livonia MI

By increasing membership, MIRA can improve the perception of supermarkets in the area. Metro-Detroit is perceived as a food desert, but we have some of the best supermarkets anywhere.

Jim HooksMetro Foodland, Detroit MI

My dad has been a member of MIRA for a very long time. All of his stores are members, and it’s a great organization. I feel its programs will be very helpful to its members as the organization keeps growing.

Jacob GarmoLavish Vodka Cocktail

It’s rewarding to be part of an organization that is trying to pool resources to compete with the chain stores, such as the programs that have been endorsed by our committees. They help bring in savings with companies that otherwise would never have been presented.” “With more voices comes more success, because the stronger in numbers and participation in our organization, the more viable we become with politicians in our states to bring about positive legislation for our industry, as well as having more leverage in the vendor community to help make us more competitive and profitable.

Phil KassaHearland Marketplace, Farmington Hills MI

Sunrise Basic Training

Specialized Training for Service Stations and C-Store Employees

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