TAM

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TAM

Techniques of alcohol management (TAM)

Attention SDD & SDM Retailers:
Don’t Lose Your Liquor License Because…

an employee sells to a minor
an employee sells to an intoxicated person
an employee does not check identification

Training your employees is the best protection!

MIRA offers TAM training seminars, which will teach you how to sell alcohol for off-premise and on-premise consumption – within the law. Upon completion of a short test you will be TAM Certified.

The benefits of becoming TAM Certified are numerous. The Liquor Control Commission looks favorably upon stores with TAM trained personnel. Trained employees can reduce or limit your liability and you can reduce your liquor liability insurance premiums if at least 75% of your staff is certified.

The three hour training seminar is taught by a certified instructor and includes an audio visual presentation, a question and answer session and take home material. To schedule your training, call the MIRA office at (800) 666-6233 or email info@miramw.org.

Member-only Pricing:
Online Training: $35 /person
Classroom Training: $40 /person

MIRA is really good about mailing us promotional posters and other helpful information. The coupon redemption program has been especially good for our stores.

Jim WallJohnson Oil, Gaylord MI

Newberry especially likes working with independent retailers, he says, because that’s where you can build your brand quickly and effectively. “Working through MIRA makes that even more effective, because independents are especially strong in Michigan and Ohio.

Roger NewberryMonster Energy

MIRA is a good organization, I’ve been with them for 8 years. They have a lot of programs for many businesses, and we’re able to use the coupon program and get discounts from various vendors. Most people who take advantage of the programs end up coming back and using them for different things.

Hessam LahoudAirport Convenience Food Mart

MIRA has been a wonderful resource for Hiller’s by ensuring we stay current with industry relevant legislation.”

“MIRA has also connected us with other wholesalers outside of our normal channels, helping us to streamline services and goods we offer to consumers.

Justin HillerHiller's Markets, MI

MIRA has been there to help us in many ways, They were instrumental in leveling the playing field as a number of gas stations started opening up nearby. Now you have the dollar stores carrying eggs and milk, so it’s been a difficult time, but MIRA has been there to help us through all of it. They also provide legal representation for stores that can’t afford it, and they keep us informed on what’s going on in the industry and what to look for in the future.

Namir GarmoShoppers Valley Market, Wyandotte MI

According to MIRA we are their biggest member on the Dairymens rebate program. The coupon program is also a big help to us, and the rebate for a preferred wholesaler company makes a big difference to us because, as a small independent store competing with other chains, it puts us on the same level playing field.

Sam TahaMini Mart, Cleveland OH