FDA to Begin Prioritizing Enforcement Against Certain Illegally Marketed ENDS

By Center for Tobacco Products Last month, FDA announced the agency’s enforcement priorities for electronic nicotine delivery systems (ENDS), such as e-cigarettes, on the market without premarket authorization. Beginning today, the agency intends to prioritize enforcement against certain illegally marketed flavored e-cigarette products, focusing on products that are particularly popular with youth and are easily accessible or marketed to…