Breakfast sandwiches have made it to the top 10 list of foods Americans eat at breakfast. According to The NPD Group, breakfast sandwiches are on the list for the first time since 1985, and they knocked bacon off the list.
“The beauty of the breakfast sandwich is that you can get that 1950s breakfast of eggs, toast, cheese, and meat all in one and you can walk out the door if you want to. That is key because Americans are eating more breakfast meals in their cars than ever before,” said Harry Balzer, chief industry analyst at NPD and author of the annual Eating Patterns in America report.
People are getting their sandwiches on the go, rather than making them at home. For the year ending Nov. 2012, 46% of all breakfasts (excludes morning snacks) ordered at a restaurant include a sandwich. That number includes breakfast sandwiches, 34%; breakfast wraps, 7%; and burgers/other sandwiches, 4%.
The breakfast sandwich is the fastest-growing item at restaurants for breakfast. In 1989, 23% of all breakfasts ordered from a restaurant included a breakfast sandwich (this includes traditional sandwiches ordered for breakfast).
The NPD Group’s National Eating Trends (NET) has been tracking the eating habits of U.S. consumers since 1980. The annual NET sample consists of 2,000 households containing approximately 5,000 individuals. The sample is divided into 52 subsamples, and each week, a group of nearly 60 households begin recording all the foods and beverages consumed by all household members. Each household maintains a daily “eating diary” for two weeks.
The NPD Group’s CREST (Consumer Reports on Eating Share Trends) research tracks how consumers use commercial and noncommercial restaurants and foodservice outlets and has tracked consumer purchasing and consumption patterns in commercial restaurants since 1975. More than 2,300 consumers complete the CREST survey daily, and of those, about 40% had a meal or snack away-from-home the day before. (CSP Daily News: www.cspnet.com)
