Starting this fall, Dasani, Coca-Cola’s
water brand, has rolled out Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water. Its four flavors include Strawberry Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry.
By flipping the cap and squeezing the bottle, water drinkers can customize their water and mix in a little or a lot of flavor. “Dasani Drops is the perfect solution for those who want to mix things up with a refreshing splash of flavor in their day,” said John Roddey, vice president of water, tea and coffee for Coca-Cola North America. “Dasani Drops gives people a new way to enjoy drinking water by pumping up the taste of Dasani with a simple squeeze of the easy-to-carry bottle.”
Dasani Drops will be packaged in a squeezable 1.9-fluid-ounce bottle with a flip-top cap for those on the go. Each bottle provides value by offering 32 servings per container, more servings than other flavor enhancer options. Beginning in October, the four flavors will be available in a wide variety of retail locations
across the country where Dasani is sold.
The company will support the debut of Dasani Drops with an integrated marketing campaign, including digital, print, out-of-home advertising, and in-store bundle offers. At local stores, on college campuses, and at concerts across the country, sampling teams will give people a taste of how to punch up the
flavor with Dasani Drops. (CSP Daily News: www.cspnet.com)