Faygo Silhouettes series of billboards and “graphic design packaging” for its Faygo Cola 12 oz Glass Packaging created by New Century Creative.
“Faygo has been a Detroit icon for more than 106 years, celebrating our city, fun and bringing folks together ” said Al Chittaro, executive vice president of Faygo Beverages, Inc. “New Century has helped us bring our message to the Detroit skyline with a fun nostalgia.”
The Sixth Annual D Show celebrates an outstanding year of creativity in Detroit and was held on Wednesday, December 4, 2013 at the Masonic Temple.
The D Show is dedicated to judging and awarding creativity in Detroit. The entries are anonymously submitted and reviewed by out-of-state judges from within the advertising industry. The 2013 D Show received the most entries in its history. At the show, the “D” Award is given to the best work across categories.
New Century Creative, a West Bloomfield based advertising agency, has worked with Faygo for a decade creating “dee-licious” outdoor and graphic design.
“We first designed Faygo’s retro branding and glass bottle product packaging…which then inspired us to incorporate the products as part of the artwork with silhouetted summertime fun,” said Jonn Shamoun, Creative Director at New Century Creative. “Being recognized as having the best advertisement and packaging in Detroit is truly an honor.”