Fresh fruit with yogurt dip, single sliders, and mini-whoopie pies are all part of a trend in grocery stores to market
more healthful snacks, Supermarket News reports. As the snack trend continues to accelerate, supermarkets are drawing attention to the healthy offerings with banners, signs, and displays.
A Mintel study found that 65% of respondents expressed an interest in healthy snacks, but that 71% think such munchies cost more. Grocers are doing much to change that perception.
“We’ve seen a big increase in sales of single-serve items,” said Terri Bennis, vice president of fresh food operations, at Kowalski’s Markets in St. Paul, Minnesota. “Especially
some of our new items like our ‘Crunch & Munch Snacker,’ which combines pretzel sticks, baby carrots, and peapods. Our fruit snackers go very well, too.”
Kowalski’s has seen interest in its healthful snacks explode, growing from a two-facing display to a four-foot, three-tiered section. The snacks are packaged in small containers that are easily handheld.
Healthy snacks have grown in popularity as snacking has become more of an all-day affair. “We are no longer as averse to snacking as we used to be — instead, snacking may be viewed as
one way to improve healthy eating habits,” said Darren Seifer, NPD food and beverage industry analyst. (NACS: www.nacsonline.com)