Organic milk sales were up 15% last year, Supermarket News reports. While representing just 3.8% of total milk volume, organic milk continues to gain momentum with consumers, according to Prime Consulting Group. More than half (52%) of organic milk was purchased at natural food stores, while club stores also sold a significant portion (10%). Supermarkets only sold 4.7%.
“So organic milk has a stronger presence in club stores, and club stores have been growing their organic milk quite aggressively,” said Doug Adams, president of the research group. “It’s in part the consumer that has the financial resources and wants organic seeking out the less expensive place to buy organic, which tends to be a club store as opposed to a traditional grocer.”
While organic milk fared well last year, total milk volume was down 1.7%, with grocery, mass merchants and convenience stores losing volume. Sales were up at club stores, dollar stores, limited-service restaurants, drug stores, and colleges/universities. (NACS: www.nacsonline.com)