Convenience retailers can find frequently updated business information and insights on www.CokeSolutions.com, a website that offers marketing tips, merchandising ideas, strategic and operational intel, and news about products from The Coca-Cola Company.
Here’s an example of content that can help c-store operators achieve their business goals: Career building tips from Kathleen Ciaramello, president of National Foodservice & On-Premise at Coca-Cola Refreshments. Ciaramello is highlighted in the February NACS Magazine cover story, “Making Strides,” and shares advice she presented during the 2013 NACS Show in the CokeSolutions article, “Help Women Reach the Top.”
“C-Store Executives Divulge Game Plans.” Winning approaches from three prominent c-store executives who take you behind the scenes to reveal how they leveraged information from the NACS/Coca-Cola Retailing Research Council to help drive business success.
“Tap the Power of eMarketing.” Explains how retailers can reach a wider audience by employing online tools. Consider personalized emails and texts or social media offers to encourage trial and gauge response.