Testimonials:

If we work together as one voice, we are a lot louder than we are alone.

MIRA helps me. I was initially attracted by the Chase Paymentech program, but truly appreciate the association’s expertise and information. I’ve found so much info in the Bottom Line publication that is useful, or helpful, and that has taught us something to pay attention to.”  “The magazine has been fabulous; it’s totally saved me a few times.

Our partnership with MIRA has been vey intimate and very beneficial for both of us.  It’s a true partnership.”

“We piggyback on new members, MIRA sells our product, and we sell theirs.  There’s a lot of team selling there, if you will. I didn’t expect that, to be honest. It’s quite unusual to have an association work that hard for a supplier.

MIRA is really good about mailing us promotional posters and other helpful information.  The coupon redemption program has been especially good for our stores.

MIRA has been a wonderful resource for Hiller’s by ensuring we stay current with industry relevant legislation.”

“MIRA has also connected us with other wholesalers outside of our normal channels, helping us to streamline services and goods we offer to consumers.

First, the MIRA program provides a great link to bringing together Nestle Direct Store Delivery with potential new retailers and customers who would like to sell Nestle frozen food that otherwise we may never have come in contact with. Second, the MIRA program allows Nestle to develop specific promotions for MIRA retailers to help drive business.  Best of all, This is accomplished while developing great relationships with both the staff and members of MIRA.

Newberry especially likes working with independent retailers, he says, because that’s where you can build your brand quickly and effectively. “Working through MIRA makes that even more effective, because independents are especially strong in Michigan and Ohio.

Even though we’re not affected by the meat labeling law because we’re small and everything comes directly from the farmer, we rely on the information MIRA provides and how much they try to help small businesses,” “We appreciate the programs, too, but the way they work to keep us updated and protect us from taxes and regulations is the most important.

MIRA does a really good job at keeping us abreast of big issues for retailers. Item pricing, for example, saved us a ton of money, and MIRA also helped get rid of Michigan’s MBT tax,” “MIRA is truly the voice of our industry!

MIRA is a good organization, very community focused,”  “The biggest benefit is the government relations interface. They lobby for all of us and work for our rights on issues like federal and state taxes,” “MIRA was behind the initiative to spread food stamps out across the month, which has been very helpful, and they are working hard on the bottle recycling issue, which is painful and expensive for retailers to maintain. We couldn’t do it alone.