Taking part in MIRA events like the trade show and annual dinner gives us opportunities to contact both current and potential customers, and most importantly – thank them for their valuable business
MIRA sources things we don’t, like insurance, and that gives us an opportunity to present those resources and services to new customers.
Cardwell says the Ohio CAT tax is the biggest issue facing gasoline retailers. “This tax must be moved to the rack to create an even playing field,” “I credit MIRA with working tirelessly to make state government aware of this issue.
I like what MIRA is doing,” “They are very strong in helping the community and working on retailers’ issues.
Rutowski was happy that Michigan’s bottle bill is on MIRA’s 2013 focus list. “We’ve recycled bottles for so long, it’s worked into our system, but it’s a nightmare I’d rather not deal with,” “I’d love to see it replaced with a recycling program outside the stores.
MIRA membership continues to be valuable as a way to stay in tune with the needs of our customers. My father’s big thing was ‘always take care of the customer.’ Membership in a strong association is important because of the strength in numbers it offers to its members.
Quite honestly, MIRA does such a fine job meeting our needs. What I love the most is that when we have a question, they are always ready to answer it or get back to us very quickly.
According to MIRA we are their biggest member on the Dairymens rebate program. The coupon program is also a big help to us, and the rebate for a preferred wholesaler company makes a big difference to us because, as a small independent store competing with other chains, it puts us on the same level playing field.
MIRA helps us have a larger voice in the government as it relates to the food industry. We have connections with many city leaders and hopefully that helps us compete with the big businesses that are moving into Detroit because of tax incentives.
We were able to pick up some stores at the MIRA show in April, and it’s just a good thing to be out there with people who are related to our business and for the people to get more familiar with our brand. MIRA has been a great help to market our brand.