At The End of The Faygo Flavor Rainbow… is Gold”
DETROIT – Faygo Beverages is introducing its newest flavor, Faygo Gold, with a contest to win gold from its promotion partner, Tapper’s Diamonds and Fine Jewelry and Tapper’s Gold Exchange. The campaign is launching during the St. Patrick’s Day season with the tagline, “At the End of the Faygo Flavor Rainbow… is Gold.”
The promotion features opportunities to win a “Pot of Gold” – a cauldron of Faygo Gold pop, T-shirts and a 24K, solid gold bar from Tapper’s; – a social media photo contest on Instagram; and an in-store contest and product sampling at Tapper’s Diamonds and Fine Jewelry and Tapper’s Gold Exchange locations.
“With a 105 year history of pop innovation, Faygo fans have come to expect new flavors that are bold and unique,” said Al Chittaro, executive vice president of Faygo Beverages, Inc. “Consumers are already voicing rave reviews for Faygo Gold, a rich, zippy, ginger ale. Our partnership with another celebrated Michigan brand, Tapper’s Jewelry, is a great way to celebrate the launch of Gold with our loyal fans.”
Faygo Gold joins more than 60 flavors in Faygo’s beverage line. Gold is available now throughout Michigan in 24oz and 2 liter bottles. Diet Faygo Gold is available in 2 liter bottles.
#FaygoGold Social Media Photo Contest
Starting on Friday, March 15, through Friday, March 29, Faygo fans are asked to take a photo of “what” or “who” is most valuable to them and upload the photo to Instagram with the hashtag, #FaygoGold. The top three Instagram photos generating the most “likes” by 6 p.m. on Friday, March 29, will win. The winners will be announced on Instagram, Facebook and Twitter and will receive a “Pot of Gold” that includes Faygo Gold and a 24K, solid gold bar valued at $250 for first place; $100 for second place; and, $50 for third place.
Faygo Gold Contest in Tapper’s Stores
On Saturday, March 16, and Sunday, March 17, noon – 5 p.m., Faygo fans who visit any of the 12 participating Tapper’s Diamonds and Fine Jewelry stores and Tapper’s Gold Exchange locations, can get a free sample of Faygo Gold and enter to win a “Pot of Gold” that includes Faygo Gold and a one-third ounce 24K solid gold bar valued at $550. The final drawing will take place on Sunday, March 17 at 6 p.m.
Participating Tapper’s Diamonds and Fine Jewelry locations include Orchard Mall, West Bloomfield Township; Somerset Collection, Troy; and Twelve Oaks Mall, Novi.
Participating Tapper’s Gold Exchange locations include: Twelve Oaks Mall, Novi; Oakland Mall, Troy; Partridge Creek, Charter Township of Clinton; Lakeside Mall, Sterling Heights; Fairlane Town Center, Dearborn; Laurel Park Place, Livonia; Great Lakes Crossing, Auburn Hills; and Birchwood Mall, Fort Gratiot.
Founded by the Feigenson brothers, immigrant bakers from Russia, Faygo began as the Feigenson Brother Bottling Works on November 4, 1907. In the 1920s, they pared down their name to Faygo because it was too long to print on bottles. The entrepreneurs were also credited with coining the term “Pop” for their soda because of the sound made when opening a bottle. The company expanded its business with a large facility on Gratiot Avenue in 1937, which serves as its bottling plant and headquarters to this day.
For more than 100 years, the company has developed several different types of soft drink beverages and a wide range of flavors including Detroit favorites, Redpop and Rock & Rye. The company has been a part of the National Beverage family since 1987.
In April 2011, Faygo Beverages’ Orange Soda was voted “favorite orange” soda by Serious Eats, a Website focused on celebrating and sharing food enthusiasm through blogs and social networking communities. In its September 2009 issue, Bon Appétit magazine ranked Faygo Root Beer as one of the best Root Beers in America. For more information visit: www.facebook.com/faygo or www.faygo.com.