Communicate It, Market It
Bottom Line // November-December 2023 Creating Communication Goals for 2024 This past September, I attended the Annual Western Wayne Banquet where former Detroit Lion Lomas Brown was the keynote speaker.…
Strategic Distribution in Modern Retail
Bottom Line // November-December 2023 In the constantly shifting terrain of modern retail, having a robust strategy has never been more essential. The prominence of online shopping, changing consumer habits,…
Halloween & Politics
Bottom Line // November-December 2023 What does Halloween and politics have in common? They both are scary. Mark Twain once said, “No man’s life, liberty or property are safe when…
Credit Card Swipe Fees; Is Congress Ready to Act?
Bottom Line // November-December 2023 There is likely no issue currently that Americans have more interest and concern in than inflation. The steepest rise in 30 years in pricing, in…
2023 A Year of Change, A Year of Progress
Bottom Line // November-December 2023 It’s hard to believe, but another year is coming to a close. The fall leaves are starting to pile up and some of our members…
International Outdoor Supports Small Businesses and Gives Back to Local Communities
By Epiphany Communications: Coaching & Consulting* In 1997, husband and wife Randy and Hind Oram founded International Outdoor Inc. headquartered in West Bloomfield, Michigan. It is a family owned…
Prepared Food Sections Continue to thrive in Food Retail
By Epiphany Communications: Coaching & Consulting* People need to eat, and they are often on the go. Retail food is an important expenditure. Most people buy retail food items…
Bipartisan Bill Addressing Credit Card Swipe Fees Could Help Independent Retailers
By Epiphany Communications: Coaching & Consulting* Both the U.S Senate and House recently dropped bills to address swipe fees by bringing competition to a broken market. The Credit Card…
Marketing Retail Businesses with Artificial Intelligence
By Epiphany Communications: Coaching & Consulting* Artificial Intelligence (AI) can automate a marketer’s repetitive tasks, from scheduling meetings and appointments to reporting on campaign metrics to optimizing the placement…