Fresh Departments Continue to Dominate Grocers’ Differentiation Strategies
PG’s Annual Report reveals top in-store drivers By Bridget Goldschmidt // Stagnito Business Information Is fresh overrated? Well, no. Although nonperishable products have definitely gained traction as part of a distinctive in-store experience, to differentiate themselves meaningfully, grocers must still primarily think fresh. In rating the most successful departments, 67.1 percent of respondents to…