The FDA is listening; now is the time to make our voices heard!
The moment we’ve all been bracing for is here, and time is of the essence. After years of speculation, the FDA has finally issued their proposed regulation of premium cigars and is now accepting comments for a short time. Our comments submitted to the FDA are CRITICAL to the outcome of how cigars will be priced in the very near future.
What this means for you: It is ESSENTIAL that your voice is heard in order to SAVE THE PREMIUM CIGAR INDUSTRY. It is urgent that we unite to deliver a clean and concise message to the FDA. Just three minutes of your time will help us to save premium cigars from unjust restrictions.
Thanks to our collective efforts to educate the FDA, they’ve listened in composing their definition of a premium cigar, with one MAJOR flaw.
There is no price-point that dictates whether or not a cigar is a premium, therefore any reference to pricing needs to be removed from the definition. This unmerited price requirement would be extremely costly for the cigar industry to adhere to, forcing retailers to raise prices in order to meet the $10 criteria.
Now it’s time to act: Below we have provided a streamlined comment to the FDA’s proposal that thoroughly addresses the $10 price-point in the proposed criteria. Copy and paste the following letter to submit in your comment to the FDA:
“As an adult who enjoys premium cigars I support FDA’s proposal that premium cigars be exempted from FDA regulation. I agree with much of FDA’s proposed definition of premium cigars. However, FDA should not include a $10 minimum price requirement. In my opinion, FDA has no role in setting prices for products it regulates. In addition, a $10 dividing line is arbitrary in defining the high-quality cigars that I enjoy. Price does not dictate whether or not a cigar is in fact premium. Premium cigars come in a wide variety of sizes, shapes and prices.
A $10 minimum price could result in many of the premium cigars I enjoy no longer being available, or being sold at an increased price. It would restrict my product choice while not addressing FDA’s public health goals. Therefore, I strongly believe that FDA should remove the $10 minimum price requirement from the definition of a premium cigar.
Feel free to include any other relevant comments or suggestions you may have on the proposed regulation, but be sure to include the above letter in its entirety. It is imperative that we make our voices heard and deliver a clean and concise message to the FDA, as we literally can’t afford not to.