Big Brewers Investing in Cider
With beer consumption on the decline, Heineken NV, Anheuser-Busch InBev NV, and Carlsberg have intensified their efforts to sell cider, a segment that saw U.S. volumes grow 20% last year, Bloomberg reports. The stats come from Euromonitor International, which also reported that U.S. beer consumption fell 2% last year. And with craft beer sales growing…
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